Recent years might have finally brought a backlash over the paint-by-numbers nature of the hyper-manipulated Instagram Face, but there's still a way to contour that flatters (rather than alters) your individual features. Today, it seems no make-up bag is complete without the right contour kit – but it's also true that cheekbone-carving products are tricky to master. Points were definitely made here.Contouring – the art of using light and shade to strategically shift the angles of your face – is a technique birthed by the drag scene and brought into the mainstream by the likes of make-up artists Mario Dedivanovic and Patrick Ta (not to mention a certain Kardashian). It's easy to use, and it gives a subtle contoured effect to the cheekbones, which is fantastic when doing makeup for a camera. In all, I can totally understand why people love this product. While I would not wear this product alone, it definitely laid the groundwork for me to follow up with another powder contour product, which would make the overall contoured effect on my face that much stronger. This product created more of a "shadow" on my face, a subtle contour versus that harsh Instagram contour circa 2016, so you're after a more natural look, this wand delivers. Then, I went ahead and contoured my forehead and chin - stopping in the middle of the face - to compare if there was a real difference in the buildable coverage.Īs you can see, in comparison to the other side of my face, I did look a bit more chiseled. While it's not a liquid, it still left behind a dewy finish, which I loved.īlending it out left behind a very subtle hint of color, so I added an extra layer. When I swiped it along my cheekbone, I noticed that the consistency was creamier than I expected. (You can also smear it on in a line like you would other contour, but I decided to dot it, so I could easily blend it out.) My slightly type-A heart sang when I came to the realization that you can just dot the pigment onto the specific area of your face you want, and then blend with the included cushion. In terms of packaging, one of the most fascinating parts of the product to me was the doe-foot cushion applicator. (I do think a broader shade range is needed here, as it would be very difficult for two options to work across all skin tones.) Housed in a slim, portable "wand" applicator, the product is a chic addition to any makeup bag and comes in two shades: Light to Medium and Medium to Dark. Luckily, I was able to get my hands on one during the brand's latest restock. Being the curious person that I am, I knew I had to try it out. (It's so good, the hybrid product was a pro pick in our POPSUGAR Beauty Awards.)Įver since Madison Beer mentioned how much she loves one of the shades, the wands have been flying off the shelves for months at a time. One formula, however, remains consistently sold out because people on TikTok just can't get enough: the Charlotte Tilbury Hollywood Flawless Contour Wand ($40). Some go viral and sell out instantly, while others never make it onto the discover page. TikTok sees the rise and fall of many beauty products. One editor tested the wand to see if it was worth the hype and loved the results.This cushion bronzer-highlighter-blush hybrid promises to sculpt cheekbones, instantly.Charlotte Tilbury's Hollywood Contour Wand has gone viral on TikTok.
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