![]() Take a look below: Website footer case-studiesĭuring a usability test, UserTesting found that placing their conversion goals in the footer section helped them to increase their conversion rate by 50% over a two-week period. Other than improving the navigational flow of a website as well as user experience, strategizing a website’s footer design has been proven to impact conversions for some brands and businesses. Most people expect to find contact details in the footer if they can’t find them in the header. It is not 100% necessary for your website to have a footer area at all, however, not using one may make it frustratingly challenging for some of your website visitors to find specific pieces of information about your website or business.įor instance, the footer section is ideal for placing your copyright info, and important links to essential pages of your website, such as your about page, contact page, terms and conditions page, privacy policy page, disclaimer page, GDPR information page, etc.Ĭontact information is a pretty popular one, mind you. Why you need to strategize your website footer design Items such as contact information, a search box, and navigational links to essential pages, social media profile icons can all usually be found in most website footer areas.Ī website footer can also be used for providing other essential information about a website or business, such as a company’s mission statement, location information (map), website statistics, social proof, an email signup form, registration or login details, other types of call-to-actions, etc. We won’t get into infinite scrolling today. Some websites don’t have a footer at all, whilst some will have a design feature called “ infinite scrolling” – Meaning there is no footer or end to the bottom of the site. Some websites have very minimal-looking footer areas, while some websites have very large multi-column, full-height footers, and sub-footers. ![]() Website footers come in all shapes, sizes, and styles. If you didn’t already know this, a website footer is the very bottom part of a website or webpage. Tools to help you create a great-looking footer section. ![]() 16 things to consider including in your website’s footer.Five examples of beautifully designed website footers.What is a website footer? For all of you new to web design.Here’s what we’re going to be covering in detail – In this post, we’re going to cover everything you need to know about creating a killer website footer, and how to make good use of it, regardless of the type of website/business you have. So – For those of your website users who wish to spend a little extra time on your site, perhaps by scrolling all the way down to the bottom to discover what they’re looking for, creating a well-optimized footer area is just what’s needed. Improving user experience and navigation.Providing additional important information about your website.Yes, and if you’ve decided not to invest your time and energy into paying attention to optimizing your website’s bottom half and footer area, you could be missing out on some unique opportunities, such as – In a case study carried out some time ago, Chartbeat actually found that 65% of their engagement happened right ‘below the fold’. Hmm, that may be so – However, the lower part, in particular, the footer of your website deserves just as much attention too, I think anyway. I’m pretty sure people scroll down to the footer –īut, of course, paying special attention to the header section, and the fold design and content takes priority because, essentially, that’s where most of your visitors will no doubt spend most of their time, right? “Who actually cares about the very bottom of a website anyway, it’s not like anyone scrolls down to that part, do they?” One area that’s not often talked about is the footer section. There’s the header, homepage, hero section, CTA buttons, images, videos, layouts, and all the rest of it. There are so many things to consider in a web design project. Having created so many websites, both for myself and for my clients, I know this feeling all too well. When it comes to designing a “close to perfect” website for your business, it’s so easy to become overwhelmed by the whole process. Whether you’re thinking about a new website or redesigning an existing website, one area of your design project you shouldn’t ignore is the footer section. How well are you utilizing the footer section of your website?ĭoes your website even have a footer to start with?Īnd if not, do you even care about creating or using one?
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